Independent study: Humans vs. machines
Amdocs commissioned Forrester consulting to conduct a comprehensive global survey to assess how well service providers are meeting customer expectations from virtual agents, i.e. chatbots. Are CSPs investing in the right areas? This survey, which polled thousands of consumers worldwide, as well as c-level executives from dozens of tier-1 service providers, uncovers that there is an enormous gap between the kind of service consumers expect from virtual agents versus the areas in which service providers are investing.