Fon rocks the world with sub-brand launch

If you day hasn’t been exciting enough, we’re about to blow you mind. Wifi provider Fon has launched a new brand specialising in wifi software for operators and enterprises.

Fon is best known for its wifi sharing proposition, though this launch will take it into new markets. Fontech will offer a suite of software-based solutions that it claims will enable customers to build and operate their own wifi services in a secure, scalable, and flexible manner.

“We are launching Fontech to accelerate the intelligent deployment of wifi networks on a global scale by developing a cutting-edge portfolio of wifi solutions that cover all use cases,” said Alex Puregger, CEO at Fon. “We will use our expertise to enable clients to build and manage their own wifi networks, and offer new value-added, wifi -based services.

“The Fon brand is an asset and we believe that maintaining a link to Fon could boost the new brand, using the reputation built over the years as a solid foundation for growth, at the same time the new name will help us in being perceived a tech-savvy company,” said María Rodríguez, Director of Marketing, Communication & Design of Fon.

If the wifi world wasn’t exciting enough, this announcement must have hit you like a ton of bricks. We can only compare to such events as Joanne Clifton winning Strictly Come Dancing, Ed Milliband choosing brown sauce instead of ketchup for his bacon sandwich or Bono supporting another charity.