UK boozers get wifi

Digital pub games company, Inspired Gaming Group, has struck a deal with The Cloud to roll out wifi across 11,000 entertainment terminals in pubs across the UK.

Under the terms of the deal, The Cloud will pay Inspired over Eur2m between now and July 2009 and a share of the net revenue arising from the provision of services to customers using these wifi access points.

The wifi network operator will be the exclusive provider of wifi services over Inspired’s estate of over 20,000 broadband connected terminals. Inspired will continue to provide gaming and entertainment applications, carrier pre-selection and personal broadband services to pub landlords, as well as non-exclusive pub VoIP services.

This agreement is part of Inspired’s £10m initiative to upgrade its pub games network for the delivery of next generation entertainment.

Steve Nicholson, CEO of The Cloud said: “This deal is strategically important to The Cloud given that it adds another 6,000 locations to our current estate of 9,000 across Europe. We will maximise the potential of wifi by offering a wide range of services, from high speed internet and email access to voice, music, video, gaming and other entertainment services.”