Bangladesh to get IP, HD and 3G ready broadcast network

Bangladeshi broadcaster Maasranga, part of local conglomerate the Square Group, is upgrading its network to launch the first fully IP-based digital, HD and 3G-enabled rich media network in the country.

Maasranga has tapped cloud services provider KIT digital to help with its green-field development of central infrastructure and studio facilities, using the firm’s broadband video head-end software to more efficiently and cost-effectively produce, manage and deliver premium content. The deployment is to support the company’s new 24-7 news channel, Maasranga Television.

“Maasranga made an ambitious commitment to deploy the most advanced broadcast technology, in keeping with Bangladesh’s ongoing emergence, and through our partnership with KIT we are setting the groundwork to transition into multi-platform distribution over digital terrestrial, satellite, and IP networks, with single-point ingestion and asset management,” said Syed Fahim Munaim, CEO of Maasranga.