JDSU Introduces PacketPortal™

JDSU today introduced PacketPortal™, a Smart Network Application Platform (SNAP), that allows communications service providers to profitably scale to unprecedented bandwidth demand while providing the highest quality subscriber experience. PacketPortal uses microprobe technology to cost-effectively gather intelligence anywhere in the network for use with a suite of customer care, marketing and other applications. These applications give service providers a new way to drive revenue, build strong brands and command subscriber loyalty.

Sophie Egan

February 16, 2012

4 Min Read

Breakthrough Software Platform Enables Service Providers to Profitably Scale to Billions of Connected Devices and Unpredictable Bandwidth Demand

LONDON, UK February 16, 2012 – JDSU today introduced PacketPortal™, a Smart Network Application   Platform (SNAP), that allows communications service providers to profitably scale to unprecedented bandwidth demand while providing the highest quality subscriber experience.   PacketPortal uses microprobe technology to cost-effectively gather intelligence anywhere in the network for use with a suite of customer care, marketing and other applications.  These applications give service providers a new way to drive revenue, build strong brands and command subscriber loyalty.  

PacketPortal provides ubiquitous, real-time access to critical network data, replacing traditional methods that can’t scale to the number of connected devices that some analysts predict could grow to 50 billion by 2020.  It uses intelligent microprobes that are easily embedded in existing routers, switches and other network elements without increasing footprint or power consumption. These microprobes are auto-discovered and registered with the PacketPortal software platform, securely providing network intelligence for the service provider’s application environment.  The first generation of PacketPortal captures network data from optical transceivers about the size of a USB memory stick. 

“Anyone who has suffered through dropped calls, download delays and slow streaming video should welcome the arrival of PacketPortal,” said David Heard, president of JDSU’s Communications Test and Measurement business segment. “Our vision is to expand the number of PacketPortal-enabled devices, eliminating blind spots across the network and providing service providers with the intelligence needed for profitable growth and a consistent, high-quality end user experience.”

Several major network equipment manufacturers are engaged in the PacketPortal certification process and more than ten service providers are in active field trials.  

Cloud-Based, Open Development Platform

PacketPortal cost-effectively provides service providers with remote visibility all the way to the network edge –  where it is needed most – and uses an innovative cloud-based approach to separate data collection and filtering from management and analysis.  PacketPortal was introduced today with five customer experience management applications, including those for 4G/LTE, triple-play and consumer content analysis. Its unique benefits to communications service providers include:

  • mean-time-to-repair reduced from days to minutes with improved network monitoring capabilities for quickly and cost-effectively detecting and resolving service issues;

  • new opportunities to tailor service packages and fee structures based on individual subscriber bandwidth demand;

  • better customer service and reduced churn as network complexity escalates;

  • reduced network footprint and power consumption; and

  • lower capital and network operating expenses

Today’s commercial launch of PacketPortal follows a five-year development effort based on JDSU’s decades-long collaboration with the world’s leading network equipment manufacturers and service providers.    Leveraging its deep knowledge of network management methods and procedures, JDSU has created an open application development platform designed to support new and innovative ways to leverage PacketPortal for improved customer experience and business results.

The introduction of PacketPortal has been met with enthusiastic response from the industry:

Michael Howard, co-founder and principal analyst of Infonetics Research: “Service providers are concerned with end-to-end performance of applications, so monitoring, measuring, and assurance solutions have to be flexible, not restricting carriers by limiting where data is captured within a network.  PacketPortal’s capability to be moved around the network to its most congested points is what operators want for optimal performance of their next-generation networks.”

Graham Bishop, engineering director, TalkTalk Technology: “TalkTalk is focused on delivering the best value broadband services to consumers and businesses.  Partnering with JDSU to take early advantage of PacketPortal’s ability to obtain unique customer intelligence will allow us to improve our customers’ experience while delivering significant operating efficiencies and setting the foundation for innovative, exciting new services.”

For more information on PacketPortal, including videos with comments from JDSU and other industry experts, visit www.jdsu.com/go/packetportal and www.jdsu.tv.

About JDSU
JDSU (NASDAQ: JDSU; and TSX: JDU) innovates and markets diverse technologies that enhance the way people experience the world every day. We enable fast, high-quality communications, secure financial transactions, reliable consumer electronics, green energy, differentiated brands and a host of other solutions. We provide these solutions through three business segments: Communications Test and Measurement, Communications and Commercial Optical Products, and Advanced Optical Technologies. To learn more about JDSU, please visit www.jdsu.com and www.jdsu.tv and follow us on JDSU Perspectives, Twitter, Facebook and YouTube.

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Contacts:

UK: Simon Judges, Hotwire PR, +44 (0) 207 608 4679 ;/ +44 (0) 7949 138017, [email protected]

About the Author

Sophie Egan

Sophie is Head of Marketing at Informa Telecoms Media Solutions business division and has over 15 years’ experience working in the B2B sector. An IDM certified marketer, Sophie has extensive experience of working in digital marketing with a consistent track record of delivering high quality integrated marketing campaigns across multiple verticals and business sectors. Sophie works with a variety of corporate clients to help them maximize their ROI and generate high quality leads through channels such as bespoke webinars, co-branded white papers/ surveys and report and direct mail.

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