Sony wheels out own wireless transfer tech.

Japanese electronics giant Sony has lifted the curtain on its TransferJet close proximity wireless connectivity technology, going up against existing standards such as Bluetooth and even Wireless USB.

The proprietary technology will allow for the high speed transfer of large data files, such as photos or HD video, between devices such as mobile phones, digital cameras, computers and TVs.

The cable replacement technology offers speeds of up to 560Mbps and works within a 3cm range – just like Near Field Communication platforms.

“Just touching a TV with a digital camera enables photos to be instantaneously displayed on the TV screen. Alternatively, downloaded music content can be easily enjoyed by touching a mobile phone to a portable audio player. TransferJet can be used as a Universal Interface among a wide variety of consumer electronics devices,” the company said.

But it looks like the problem Sony faces, could echo that of its Memory Stick technology, in that other companies might be reluctant to use it when there are viable alternatives such as UWB (ultra wideband) and Bluetooth that are expected to be universally adopted.