Streaming/SVOD
Consumers call the shots now and we better get used to it – IBC 2017![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltb453060b36e95fe2/654cfb50b4d75b040a83fd05/IBC-5.jpg?width=700&auto=webp&quality=80&disable=upscale)
Streaming/SVOD![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltb453060b36e95fe2/654cfb50b4d75b040a83fd05/IBC-5.jpg?width=700&auto=webp&quality=80&disable=upscale)
Consumers call the shots now and we better get used to it – IBC 2017Consumers call the shots now and we better get used to it – IBC 2017
The internet is a wonderful thing for most people, with its cat videos and platform for exhibitionism, but there has been a cost to those who used to control the flow of content.