Vendor-Neutral Messaging Platforms - Helping telcos soar into a new era of messaging connectivity
November 9, 2023
![Vendor-Neutral Messaging Platforms - Helping telcos soar into a new era of messaging connectivity Vendor-Neutral Messaging Platforms - Helping telcos soar into a new era of messaging connectivity](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt3c6a401da395d673/655341e3694c33040a311df6/iStock-1035982516.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Sponsored by HORISEN
Messaging platform vendors are offering vendor-neutral messaging platforms combined with smart tools, and telcos can use these to more easily, quickly, and effectively engage with enterprise customers directly to generate revenue from app-to-person (A2P) SMS and SMS Internet of Things (IoT).
Telcos are a trusted provider of communications services to consumer and enterprise customers, and as such hold a privileged position in the enterprise messaging value chain. But it is a position that telcos have not typically successfully leveraged: most have left revenue on the table for SMS aggregators, communications-platform-as-a-service (CPaaS) providers, and others. This situation could be about to change. Messaging platform vendors are offering vendor-neutral messaging platforms combined with smart tools, and telcos can use these to more easily, quickly, and effectively engage with enterprise customers directly to generate revenue from app-to-person (A2P) SMS and SMS Internet of Things (IoT).
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