Digital Ecosystem

Foursquare, a mobile location based social networking application that works on the iPhone, Blackberry, Palm, Android and many other mobile devices has now over 3 million users, and has also announced the version 2.0 of its iPhone app. The Foursquare mobile app is based on the ‘Mobile Proof of Presence’ (MPOP) concept. It encourages users to ‘check-in’ by sharing real-time details of their location-based interactions with restaurants, venues and businesses on the Foursquare social network. In return, users are rewarded with special product promotions and freebies.