Will Google be your future wireless provider, or how about Microsoft or Facebook?
Digital EcosystemWill Google be your future wireless provider, or how about Microsoft or Facebook?Will Google be your future wireless provider, or how about Microsoft or Facebook?
Imagine a world where your iPhone, or iPad comes with an Apple-branded global Wi-Fi service, Microsoft gives you global Wi-Fi with your Windows tablet and every time you walk into a retailer or café you are connected to Wi-Fi by Google. Such a scenario may not be as far away as you think. These tech platform players could soon become significant connectivity providers for millions, perhaps billions of people. You only have to look at the current state of wireless to see that the market is ripe for disruption. In fact it’s already started.