Machine learning meets personalisation: what it means for today’s operators![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltf94f499fdf6217b0/654d07c6b86b36040a07cc2b/Brand-image-for-Deviice-Map.jpg?width=700&auto=webp&quality=80&disable=upscale)
Digital Ecosystem![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltf94f499fdf6217b0/654d07c6b86b36040a07cc2b/Brand-image-for-Deviice-Map.jpg?width=700&auto=webp&quality=80&disable=upscale)
Machine learning meets personalisation: what it means for today’s operatorsMachine learning meets personalisation: what it means for today’s operators
Telco marketers have the tough task of growing revenue and improving loyalty as competitive pressure intensifies. Marketing teams run as many campaigns as possible. They use business intelligence tools to hunt for new customer segments. They develop and deploy targeting rules, and they perform A/B tests to run experiments. Yet as time goes on, they realize that their testing and optimization tools have produced diminishing returns.