OTT app use undermining SMS revenue
Mobile MessagingOTT app use undermining SMS revenueOTT app use undermining SMS revenue
Informa Telecoms & Media has predicted that global annual SMS revenues will fall by US$23bn by 2018, to US$96.7bn, down from US$120 billion in 2013. The decline in global SMS revenues will largely be caused by the continuing adoption and use of over-the-top (OTT) messaging applications in both developed and emerging markets.
Subscribe and receive the latest news from the industry.
Join 56,000+ members. Yes it's completely free.