Mobile marketing key to customer relationships![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltea4afd8b067f4f1f/654d10f2c8dcc2040a6a5aff/Marketing.jpg?width=700&auto=webp&quality=80&disable=upscale)
Mobile Devices![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/bltea4afd8b067f4f1f/654d10f2c8dcc2040a6a5aff/Marketing.jpg?width=700&auto=webp&quality=80&disable=upscale)
Mobile marketing key to customer relationshipsMobile marketing key to customer relationships
More than half of respondents to the Telecoms.com Intelligence Industry Survey 2013 felt that the most important function of mobile as a marketing channel was for operators’ own relationship marketing. By contrast the use of mobile as a promotional channel for the distribution of third party content was deemed the least important by 43.5 per cent of respondents.