Vivo Brazil’s B2B Digital Expansion

As the largest telecom operator in Brazil, Vivo is known both for its leadership in the individual and enterprise markets as well as its untapped potential for even more growth. Vivo's remarkable performance in Brazil's B2B market has help it achieve a digital service revenue of R$800 million (about US$162 million), up 24.2% YoY in Q2 2023, accounting for 6.3% of Vivo's total revenue in that period. What has Vivo done in the B2B market to achieve such remarkable results? What can other operators learn from them about entering the B2B market? At WinWin Live, we spoke with Ms. Debora Bortolasi, Vivo's B2B Executive Director, Mr. Diego Aguiar, Telefónica Tech Brazil's Director of Operations, and Ms. Jennifer Zhang, Huawei Carrier BG's Vice President of Marketing & Solution Sales, to discuss what operators need to achieve further success in the B2B market.