Broadband
TV sport key to UK multiplay market share![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blte64661a45dafb228/654ceba0163694040af1de3c/BT-sport-crew.jpg?width=700&auto=webp&quality=80&disable=upscale)
Broadband![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blte64661a45dafb228/654ceba0163694040af1de3c/BT-sport-crew.jpg?width=700&auto=webp&quality=80&disable=upscale)
TV sport key to UK multiplay market shareTV sport key to UK multiplay market share
Some new research from Kantar reveals that unique sports content remains the key to gaining premium multiplay market share in the UK.