Commentary
Are mobile service providers at risk of getting ‘Ubered’?![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt3aaaaa56e3f1bf82/654d01b8ffe8fe040ac707c9/Lippincott_identity_orange.jpg?width=700&auto=webp&quality=80&disable=upscale)
Digital Ecosystem![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt3aaaaa56e3f1bf82/654d01b8ffe8fe040ac707c9/Lippincott_identity_orange.jpg?width=700&auto=webp&quality=80&disable=upscale)
Are mobile service providers at risk of getting ‘Ubered’?Are mobile service providers at risk of getting ‘Ubered’?
Whereas a decade ago companies were in the grip of ‘Google fear’, today the bogie men are the platform brands. So much so that the phrase ‘being Ubered’ has become a common short hand for suffering at the hands of disrupters.