Commentary
Facebook is not the only OTT player falling short on mobile ad revenue![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt25c6a34c0e08d2ca/654d12e7c9b659040acc7f01/facebook.jpg?width=700&auto=webp&quality=80&disable=upscale)
Digital Ecosystem![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt25c6a34c0e08d2ca/654d12e7c9b659040acc7f01/facebook.jpg?width=700&auto=webp&quality=80&disable=upscale)
Facebook is not the only OTT player falling short on mobile ad revenue update from July 2012Facebook is not the only OTT player falling short on mobile ad revenue update from July 2012
Concerns about Facebook’s ability to monetize its growing mobile traffic have resurfaced following its first earnings report since its IPO in May. The social media giant yesterday posted a 2Q12 loss of $157m, sending its stock price tumbling to $24 a share – which means its shares are now trading at two-thirds of the value they sold for during the IPO.