Interviews
The Gaffer tapes![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt83cff06c97c259b8/654d19ad615a3c040a800485/mikefairman.jpg?width=700&auto=webp&quality=80&disable=upscale)
Public Policy![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt83cff06c97c259b8/654d19ad615a3c040a800485/mikefairman.jpg?width=700&auto=webp&quality=80&disable=upscale)
The Gaffer tapesThe Gaffer tapes
Mike Fairman is the CEO—or ‘Gaffer’—of O2 UK subsidiary GiffGaff, a new MVNO that aims to harness the collective efforts of its customer base, and derive operational cost savings in the process. But is one man’s groundbreaking experiment into crowd sourcing another man’s gimmick?