News
Maybe Fitbit can be more than just a niche exercise product![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt3baeb448f1feed1c/654cef10d963d2040a42ffb8/Fitbit-Versa.png?width=700&auto=webp&quality=80&disable=upscale)
Digital Ecosystem![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt3baeb448f1feed1c/654cef10d963d2040a42ffb8/Fitbit-Versa.png?width=700&auto=webp&quality=80&disable=upscale)
Maybe Fitbit can be more than just a niche exercise productMaybe Fitbit can be more than just a niche exercise product
Fitbit might not be turning in the results of yesteryear, but riding the wave of Versa to beat analyst expectations demonstrates there might be mass-market appeal for the brand.