Mobile Device Trade-Ins and Insurance: Ways to Gain Trust in an Online Process

Date: June 16th
Time: 4pm BST

The year 2020 saw a significant disruption in the sale of smartphones; risk-averse consumers and the physical restrictions of the COVID-19 pandemic combined to create the perfect storm and make mobile device sales and trade-ins much more challenging. Yet the outlook is positive; the transitional process to 5G accelerates, and with it comes significant opportunities for mobile carriers, retailers, used-device processers, and insurers for increased revenues, as well as customer satisfaction and retention.

In this webinar, Blancco’s Alan Bentley will explain how the 5G ‘super cycle’ can stimulate trade-ins for the used devices market and sales of mobile insurance, increasingly seen through online channels.

Key topics include:
• The demand for 5G devices and the ‘super cycle’ effect
• The impact of COVID-19 on consumer buyer behaviour and how you can adapt to meet changing buyer habits
• In-store vs online trade-ins and mobile insurance: how to improve the online experience and gain consumer trust
• Examination of the reasons consumers aren’t comfortable with trade-ins, and the strategies available to change this
• How to improve customer experience and revenue in a 5G, lockdown and post pandemic environment

Speakers:
Russ Ernst, EVP of Products and Technology – Blancco
Wei Shi, Intelligence Manager – Telecoms.com