mobile ads

Free wifi on the streets of London

Finnish handset vendor Nokia has teamed up with wifi network operator Spectrum Interactive and location based media firm Selective Media, to trial a free wifi offering on the streets of London, UK.

Opportunity knocking in mobile ads sector

There has been more consolidation in the mobile advertising sector, as UK-based mobile ad agency Fetch Media this week moved to acquire local rival Lucidity Mobile for an undisclosed sum.

A mobile future

To have a future strategy, means to have a mobile strategy, says Ian Carrington, mobile advertising sales director at Google.

Fortune favours the brave

Charles Dunstone, CEO of Carphone Warehouse spoke at the Google Think Mobile event about accidental origins.

Fiona Hall, Waitrose

We found three categories of mobile users: People who don’t get it; people warming to it; then people who cannot do without it. They have very different needs but also some common ground.

Rob Define,

Organic search and paid search are the biggest drivers to a site but you need two different advertising strategies for PC and mobile. With the PC you can get a decent CTR but with mobile if you’re ranked third you’re bottom of the pile. So you have to have a completely different bidding strategy for buying mobile ads versus the PC.

Jay Altschuler, Unilever

We are at the start of a new digital era. The next stage shouldn’t be called Web 3.0 as it’s not about the ‘web’ anymore. Mobility is the heart of this new era and people spend more time in apps than they do on the web. There are very deep layers of personalisation in mobile apps that can aggregate all the activity that you and your friends are involved in, this gives us functionality that can predict user behaviour.

Breon Corcoran, COO, Paddy Power

Around 60 per cent of our revenues are digital and 75 per cent of our profits are digital and a significant and growing part of that is mobile. Our audience is men in their 20s and 30s and we thought the margins on mobile would be smaller and impulse purchases would be harder to deliver, along with cross selling, but the buy in from consumers was so strong that we just had to be there.

Android app downloads top 3 bil. as Google profits climb

Web giant Google turned in a decent set of results for the first quarter of 2011, yet with the company still in growth mode and hiring staff at an incredible rate, there were some concerns over the company’s high spend. Net income for the quarter came in at $2.3bn, compared to $1.95bn last year, against revenues of $8.6bn, up from $6.7bn last year.

Blyk closes €17m funding round

Mobile media and advertising company Blyk said that it has secured €17m in funding in a round led by Nexit Ventures, taking total investment in the company to more than €87m over the past four years.

Apple winds down Quattro to focus on iAds

iPhone manufacturer Apple is winding down the Quattro Wireless mobile advertising network as it turns its attention to the exclusive support of its recently launched iAd platform.

Amobee, 4th Screen score big ad deals

Competition in the mobile advertising space is getting heated, with Amobee on Wednesday announcing a major European deal with publishing house Gruner + Jahr Electronic Media Sales (G+J EMS).

Google targets in-app advertising

While mobile advertising has so far proven something of a slow burn, the rise of the app store in 2009 is expected to bring in-application advertising to the forefront of the industry.


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