Telecoms.com

Mobile phone vendor Samsung has teamed up with fashion house Armani to develop a branded fashion phone.

As is the current trend, the device will pack a large 2.6-inch QVGA TFT LCD screen with full touch screen user interface. Haptic technolgy means that users can feel an immediate mild vibration when they touch icons on the display.

The device is reported to be the size of a credit card and a mere 9.9 mm in thickness, but is equipped with a 3 megapixel camera, a music player and a full internet browser. The device also offers a microSD type external memory slot and comes with a Bluetooth stereo headset.

Geesung Choi, president of Samsung Electronics said: “Today’s mobile phone manufacturers no longer just sell mobile phones, but sell more than the product itself – a slice of life and culture. We truly believe that our approach with Giorgio Armani is one step closer to our customers to enrich their lives with sophisticated style and cutting-edge technology.”

The Armani phone will be a tri band GSM/EDGE device and will be available at Giorgio Armani’s flagship stores and selected mobile phone shops in major European countries from November.