Orange unveils new developer interface

International carrier Orange has announced an overhaul of its own-branded application store that it said will dramatically cut the time it takes for developers to get their apps to Orange customers.

Orange Partner Connect allows developers to submit applications online through a single portal interface for distribution—if deemed suitable—across the Orange footprint, the carrier said. The initial phase of the project, which begins this month, caters only to developers of applications for Android handsets, although Orange said that support for Java and Blackberry platforms will be available in the first quarter of next year.

Orange said that developers can register online; sign a single online agreement to distribute their applications through the Orange App Shop in the markets of their choice; submit applications; create their publishing account; benefit from application review and quality assurance testing from Orange experts; know when their applications go on sale in each county; monitor sales and downloads; and collect payments.

The firm said that it will be giving developers a 70/30 split of revenues, although developers will be given the option to channel some of their share into marketing programmes that could see their applications given extra exposure on the Orange digital inventory.

“We have learned from our experience in publishing Orange-branded applications on various app stores and listened to the needs of application developers to create a service that works for them. Orange Partner Connect has been designed so that our developer partners can benefit from Orange’s global scale, local presence and trusted customer relationships. With this new service we aim to establish a transparent win-win business partnership that developers can trust to truly market their applications to local audiences,” said Yves Tyrode, Executive Vice President of Orange Technocentre.

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