SAP tries to show us how big its IoT is
Posturing in the technology industry is nothing new, but it can be slightly awkward when it’s a company which is still trying to justify its place in the cloud era.
September 29, 2016
Posturing in the technology industry is nothing new, but it can be slightly awkward when it’s a company which is still trying to justify its place in the cloud era.
SAP is one of those organizations that has had to work hard to remain relevant in the cloud defined world. Like Oracle, IBM, Intel and many others, the German enterprise software giant has had to redefine its business model to remain competitive in the new digital economy. There has been progress but occasionally such companies are caught in the shadows of the leaders of the new hierarchy.
When that happens noise needs to be made to make sure we don’t forget about them. That’s where we find SAP this week as the team announced its intention to spend €2 billion over five years to expand its IoT portfolio, and also to make a more significant impact on the connected services market.