Lycamobile throws on the sunblock and heads to Oz

Lycamobile has announced the launch of 4G services across its Australian network expanding an already existing wider relationship with Telstra Wholesale.

The new deal with Telstra Wholesale means Lycamobile now has 4G coverage of 95% of the Australian population, and 98.8% when 4G and 3G is combined, the team claims. This covers a total of 1.59 million square kilometres, but just to put things in perspective, Australia is roughly 7.7 million square kilometres big.

“Through our extended relationship with Telstra Wholesale, we are delighted to be able to offer 4G services to our Australian customers,” said Subaskaran Allirajah, Lyca Group’s Chairman. “As Lyca Mobile continues to expand internationally, we are working hard to develop our product offering and maintain our commitment to customer experience as we further our goal of connected communities and bringing people together across the world.”

“We are looking forward to working with Lycamobile to bring 4G to more customers across Australia,” said Glenn Osborne, Telstra Wholesales’ Executive Director for sales. “Telstra has a longstanding partnership with Lycamobile, we are pleased to support them in expanding their offering to include 4G services alongside existing high quality 3G.”

The move supports a wider strategy from the Lyca Group to move into new markets. Although the brand was already present in Australia, the expansion does make the proposition more attractive. A less mature and restrained publication might take this opportunity to rehash Aussie stereotypes such as an obsession with sport, AC/DC and putting Vegemite-coated kangaroos on the barbie, but would never stoop to such a level.

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