Category: CEM


BT finally makes EE its main consumer-facing brand

A sort-of rebrand means EE will become the flagship brand for consumers, and will ‘expand into new areas’ – though the BT brand will remain on home standalone broadband and landline services.

US consumers happier with Samsung than Apple

Customer satisfaction in the US mobile market hasn’t changed much in the past 12 months, the latest data from the American Customer Satisfaction Index (ACSI) shows, which, against the backdrop of a global pandemic, is clearly a good thing.

The Telecoms.com Podcast: Rakuten, Ericsson China and 5G delivery

The guys start this episode of the pod by addressing some public criticism of their work, before getting on with the main event. They start by reviewing Rakuten’s recent earnings, which were sobering for investors, before moving on to the latest potential escalation of the China-versus-the West tension. They conclude with a look at a report that reveals consumers aren’t too impressed so far.

Managing QoE under disruptive conditions

During times of crisis—pandemics, conflict, natural disasters—service providers face challenging conditions at a time when their customers are heavily dependent on telecom services.

Customer service in the 5G era

When reflecting on the word service, it can clearly be defined as the act of serving. But who exactly are communication service providers (CSPs) serving?

Is the consumer the broadcaster of tomorrow?

It’s an interesting thought that might force telcos to rethink how networks are built; will the increasingly influential trend of consumer created content demand greater upload speeds?

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Polls

Do you agree public funding should be used to support mobile operators to more broadly deploy Open RAN?

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