Mobile Devices
Apple finally gets the memo on sacrificing margin for market share![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt263de8d4c767ed52/654cf18a27ade3040a297d66/Apple_keynote_event_tim-cook-introduces-all-new-original-shows-on-apple-tv-plus_091019.jpg?width=700&auto=webp&quality=80&disable=upscale)
Mobile Devices![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt263de8d4c767ed52/654cf18a27ade3040a297d66/Apple_keynote_event_tim-cook-introduces-all-new-original-shows-on-apple-tv-plus_091019.jpg?width=700&auto=webp&quality=80&disable=upscale)
Apple finally gets the memo on sacrificing margin for market shareApple finally gets the memo on sacrificing margin for market share
By making its entry-level new phone cheaper than last year’s one and only charging a fiver for its new video service, Apple is further compromising its premium image.