AT&T launches sponsored data scheme; draws government attention![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt5d48a9a9f4122e9f/654d0b6dcd0681040ada5a11/commerce-payment-bank-.jpg?width=700&auto=webp&quality=80&disable=upscale)
Enterprise Telecoms![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blt5d48a9a9f4122e9f/654d0b6dcd0681040ada5a11/commerce-payment-bank-.jpg?width=700&auto=webp&quality=80&disable=upscale)
AT&T launches sponsored data scheme; draws government attentionAT&T launches sponsored data scheme; draws government attention
US operator AT&T has launched an initiative that allows businesses to cover the transmission cost of content they provide to consumers. The Sponsored Data service will enable customers to view sponsored content and use apps over AT&T’s HSPA+ and LTE networks without that data usage coming out of their monthly wireless data plan.