BT launches biggest TV campaign for two decades
BT has launched its biggest TV advertising campaign for 20 years’ to reinvigorate the brand and hopefully drive towards the convergence dream.
BT has launched its biggest TV advertising campaign for 20 years’ to reinvigorate the brand and hopefully drive towards the convergence dream.
TikTok, a video selfie app popular with teenagers, has sensibly decided political advertising doesn’t fit in with its vibe.
An investigation has commenced in the US into possible abuses of Facebook’s market dominance regarding data, advertising and consumer choice.
Another week has passed, and we have another story focusing on privacy violations at Google. This time it has cost the search giant $170 million, but is that anywhere near enough?
Internet giant Google has announced some measures designed to better protect the privacy of users of its Chrome browser.
Three UK has run an ad campaign claiming its 5G network is the only ‘real’ one. Unsurprisingly other 5G providers are unhappy about this and at least one had complained.
Googlers just don’t know when to give up when it comes to social media as the internet giant attempts to crack the market once again with Shoelace.
The Australian Competition and Consumer Commission has opened up legal proceedings against Samsung suggesting it made false, misleading and deceptive claims over water resistance.
The UK government has announced it wants to give some regulators the power to fine companies unilaterally without involving the courts.
Embattled Chinese vendor Huawei has picked the middle of the US President’s visit to launch an ad campaign highlighting how important it is to the UK.
Google holding company Alphabet saw its share price fall by 8% after it announced disappointing Q1 numbers.
The UK Advertising Standards Authority has ruled that Vodafone’s ‘Gigafast’ service was misleading because some people might reckon that means 1 Gbps.
The UK high court has rejected CityFibre’s appeal against an ASA ruling that it’s OK to market copper connections as ‘fibre’.
US search giant Google has received yet another fine from the European Commission, this time for abusing its dominant position in online advertising.
Facebook’s head of PR reportedly had a series of meetings with EU and UK officials aiming to safeguard the social network’s business model heavily relying on targeted advertising.
Following the news that Sky has been slapped on the wrist for misleading claims during a 2018 advertising campaign, marketers need to have a long and hard think about whether they are doing a good job.
The FTTH Council Europe has written an open letter to various regulatory bodies bemoaning the care-free attitudes of telco marketers and PR ‘gurus’ when promoting their services.
The Advertising Standards Authority has once again had to step in to put a stop to telco advertising, this time Three’s efforts, posing a pretty simple question; why do the telcos find it so easy to put misleading adverts into the world?
Two multi-billion dollar acquisitions and a funny name later, the AT&T content business vision starts to become a bit clearer.
UK consumers might find some comfort that misleading the masses isn’t a speciality of telcos here; everyone around the world is up to no good.
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