Global smartphone shipments grow 45 per cent

Global smartphone shipments grew 45 per cent annually to reach a record 251 million units in the third quarter of 2013, according to research published today. Samsung captured a record 35 percent share of all smartphone volumes worldwide, while Huawei jumped into third place in the rankings, reported research firm Strategy Analytics.

The 251.4 million smartphone units shipped in 3Q13 marked the first time ever that smartphone shipments exceeded a quarter-billion units in a single quarter, the firm said. Smartphones accounted for six in ten of all mobile phones shipped worldwide with growth being driven by strong demand for LTE models in developed regions like the US and 3G devices in emerging markets such as China.

Samsung shipments grew 55 per cent annually as the Korean manufacturer shipped a record 88.4 million smartphones worldwide, capturing a 35 per cent marketshare in Q313. The firm shipped over twice as many smartphones than Apple during the quarter.

“While shipments of the flagship Galaxy S4 model softened, solid demand for the new Note 3 phablet and for mass-market devices like the Galaxy Y helped to lift Samsung’s volumes,” said Neil Mawston, executive director at Strategy Analytics.

“Apple shipped 33.8 million iPhones worldwide in Q313, up from 26.9 million a year earlier. Apple grew just 26 per cent annually during Q313, which is around half the overall smartphone industry average of 45 per cent. Apple’s global smartphone market share has dipped noticeably from 16 per cent to 13 per cent during the past year. Nonetheless, we expect Apple to rebound sharply and regain share in the upcoming fourth quarter of 2013 due to high demand for its new iPhone 5s model,” he added.

Huawei too was a star performer, Strategy Analytics said, as the firm’s global shipments grew 67 per cent annually to 12.7 million units in Q313. The Chinese manufacturer captured 5 per cent market share and became the world’s third largest smartphone vendor.

“The popular P6 and G610 models have been among the main drivers of Huawei’s success,” explained Woody Oh, senior analyst at Strategy Analytics. “Huawei remains very strong at home in China, but its position is less robust in other major markets like the US and Europe. Huawei will need to expand aggressively in the American and European markets if it wants to seriously challenge the big two of Samsung and Apple next year.”

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