AT&T drops device subsidy with new tariff

US operator AT&T has announced the launch of a tariff that separates device costs from monthly service fees.  The firm claims the plans will save customers $15 per month on average.

The operator’s Mobile Share Value plans are available for subscribers who pay the cost of their smartphone in monthly instalments with AT&T’s Next service, already have their own smartphone or buy the device at full retail price.

The plan includes shared data as well as unlimited voice and SMS, and consumers can connect up to 10 devices, including tablets and other wireless devices. Business customers will be able to connect up to 25 devices. The plans offer data options ranging from 1GB up to 50GB.

In March, rival T-Mobile USA also abolished handset subsidies for premium devices in favour of an interest-free scheme that separates the cost of the device from the cost of network service and annual service contracts were also withdrawn.

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