Digital Transformation
Innovation in Communications Services: Breaking With the Past Without Waiting for the Future![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blteb123defc13572bd/655b411b9ce719040aee42f7/Fotolia_101258855_Subscription_Monthly_XXL.jpg?width=700&auto=webp&quality=80&disable=upscale)
Digital Transformation![](https://eu-images.contentstack.com/v3/assets/blt3d4d54955bda84c0/blteb123defc13572bd/655b411b9ce719040aee42f7/Fotolia_101258855_Subscription_Monthly_XXL.jpg?width=700&auto=webp&quality=80&disable=upscale)
Innovation in Communications Services: Breaking With the Past Without Waiting for the FutureInnovation in Communications Services: Breaking With the Past Without Waiting for the Future
The paper outlines the pressures facing providers today such as “cloudified” networks while examining the capabilities of Domain Name System (DNS). The unique gateway position of DNS—as the bridge between subscriber and network—can be leveraged to drive better subscriber experiences and greater loyalty.