How mobile network evolution lays the foundation for 5G
Explosive growth in mobile traffic, fuelled by smartphone subscribers consuming and sharing video, is expected to continue in the next wave of 4K, 8K and 3D formats, along with augmented and virtual reality apps. Connecting subscribers to their favorite media – regardless of location – and providing a better quality of experience (QoE) are becoming key retention strategies for service providers.
Service providers are exploring new ways to convert network service quality into revenue, such as extending the mobile infrastructure to the home. And while the consumer market will remain the chief source of revenue in the near term, the greatest potential for new business is coming from enterprise markets, encompassing mobile broadband and Internet of Things (IoT) applications in diverse segments such as industrial automation, smart cities, eHealth and connected cars.
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